Surekha Bhosale

How To Optimize Your Online Persona (Personal Brand) For Job Search?

Introduction :

In today’s competitive job market, it’s becoming increasingly important for job seekers to have a strong personal brand. As this is what sets them apart and makes him/her more desirable during the hiring process than someone with mediocre qualifications.

An online persona lets job seekers tell employers what makes them unique. To know more about it read our blog article – Uniqueness | The Vital Factor For Your Personal Brand

Employers do a lot of research on their prospective employees. They run a quick search to find out about their attitudes toward work and assess their suitability for the job (Basically, identify what skills, experience, passion and interests they have).

So, it is very crucial for a job seeker to build a personal brand. If you do not possess an online persona, you are not considered as a potential candidate by employers (do not exist in their world).
Are you an intern, freelancer or a working professional? Wish to brand yourself digitally in a unique way? Take a step forward in the digital world by crafting/reinventing your personal brand online with today!!!

Now, as we discussed why job seekers need a personal brand? Do you know How To Optimize Your Online Persona (Personal Brand) For Job Search? Well, this is what we are going to explore and learn in this blog post.

Here are 3 Tips You As A Job Seeker Needs To Execute For Enhancing Your Personal Brand During Job Search:

Tip 1 – Develop a Brand Statement

The brand statement, or summary statement, is a brief introduction to an employer that discusses your skills, your uniqueness, and the ways you used these skills in the past. They define who you are to an employer, demonstrating that you are not only one of many, but the only one for the job. Your brand statement should be included in all of your social media bios – from Facebook to Twitter to LinkedIn, conveying who you are by incorporating your experience, your skills, and your expertise.

Need to emphasize your brand statement along with developing an awesome, engaging personal brand? Learn from our blog article – Rules of Personal Branding at

Tip 2 – Maintain a Good Social Media Presence

Access restrictions aside, you should maintain a good online presence on various social media networks. It makes sense to say that you wouldn’t possess any online presence if you don’t appear online! Besides robbing your chance to impress employers, a blocked social network profile may also raise a red flag, giving the impression that you have things to hide.

Since an overwhelming percent of employers utilize LinkedIn to headhunt candidates, it’s definitely a necessity for you to advertise your LinkedIn profile in order to appear in search results. The same applies to other social network sites such as Facebook and Twitter.

To know how to land a job opportunity or make valuable connections, gain insights via our expert @surekhahbhosale through her blog – How to build your Personal Brand on Social Media

Tip 3 – Invest in a Profile Template

Creating a personal brand may seem daunting, but it can help applicants stand out from the crowd by bringing relevant elements of a bio to life with a profile template.

A Profile Template showcases more of a candidate’s personality, which helps employers make a more informed hiring decision.

Templates including portfolios, animation, videos, and examples of past work all provide hiring managers with more information to make a decision about your candidacy.

A high-quality profile template will help hiring managers make those decisions more easily.

Confused and do not understand how to build your online presence? Choose from our wide range of reliable Profile Templates here at

Personal branding is imperative: it helps you diversify clarity, coherence, and commitment of yourself, build your social network, and demonstrate your value to the company. Hope that you’ll pay that much attention to your online personal brand by optimizing it with these 5 tips. Good Luck Job Hunting!!!

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