Surekha Bhosale

How to Use Webinars to Add Value, Increase Sales, & Build Personal Brand

Introduction :

Webinars become an essential way to Build Your Personal Brand. More than 60% of marketers use webinars as a part of their marketing strategy. Any Organization/ Brand planning a digital marketing strategy shouldn’t miss out on adding a webinar in the plan. In 2020, due to the lockdown, webinars are everywhere and anywhere. With the help of webinars gain highly valuable clients frequently. 

Therefore if you want to add value to your business, it is essential to know about in detail about webinars and how it helps in brand building. Let’s know why use webinar for marketing?

What is the Webinar?

Before taking steps toward webinar we should know what exactly it is? The webinar is an online conference meeting or presentation held live over the internet. As compared to live conferences and seminars, webinars do not need the speakers to travel to another place or to book a conference place for brand marketing. The webinar can be broadcast from anywhere even from your own home, just you need a computer connected to the internet. 

Advantages of Webinars

  • Don’t need to travel in order to speak to your audience.
  • More convenient to be able to talk to or teach people from the comfort of your home or office.
  • Enable you to speak to a wider, global audience.
  • Just with a device connected to the Internet can see and hear your speech and engage directly with you.
  • Consist of features like built-in chats, polls, and surveys that can make every discourse interactive and engaging.
  • The audience can able to download the presentation later and review it as many times as they want to.

How to Use Webinars to Increase Sales 

Webinars help to increase sales growth/ increase sales in business. 

  • Serves useful information 

First of all, avoid pitching only product details. Webinars are utilized to deliver valuable facts, insights, and information. Serving this type of content helps to build a good relationship with the audience. This keeps the audience coming back for the information you are providing. 

  • Mention your service or product

After providing valuable information let your audience know that whatever you were pitching is relevant to your business. It should be about establishing yourself, not sell your products. 

  • Utilize this opportunity to gain a new audience

Try to keep the conversation with the audience by asking questions, interact, and make yourself easily accessible on social platforms. This way you can gain some valuable feedback. 

  • Show your audience that you appreciate them

Make your audience feel special and reward them for their valuable time. You can offer them a discount, a limited time offer, or a free product/service. This will help the audience feel good about the whole experience. 

How Webinar Helps in Brand Building 

  • It is the best way to communicate the brand message

This is essential characteristics of webinars is brands can communicate their core brand message effectively. As the video is the most consumed form of content on the web, so no surprise webinars are engaging the audience in amazing ways. 

  • Fast and Easy Access 

Webinars can be accessed anytime and anywhere without any restrictions of space and time. If someone misses a webinar, they can catch up with quality recording, or organizations can send this recording to potential clients or audiences. Yes, there is no physical interaction but that is overcome with easy and fast access via the internet. Webinars are generally half an hour to one hour so it can engage the audience better than other forms of content platforms. 

  • Excellent Content 

Content is a major key to the success of a webinar. People often attend webinars because they wish to hear solutions to their particular problems. Therefore, the expert hosting the webinar must be able to give answers to all their questions. The interactions raise customer loyalty and help in creating a lasting relationship with brands. 

  • Networking 

It is a great platform to do networking with similar minded people. The webinar is the best source for those who are interested and engage in the product and services of a brand. Similarly, it opens up potential prospects and business opportunities. 

Webinars are the best way to boost sales and build a personal brand just you need perfect content to serve!

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