Surekha Bhosale

How to build your Personal Brand on Social Media

Nowadays, sharing online enables you to craft a digital persona that reflects your personal values and professional skills. Being active online is now just as important as your behavior offline. Building your personal brand on social media platforms takes some work, but it could land you your next job opportunities or help you to make valuable connections. Follow the following steps to create a personal brand on social media.

Steps to Create Personal Brand on Social Media

  • Identify your Area of Expertise
Identify your Area of Expertise

Everybody is an expert at something with knowledge of specific things. When you create more unique and engaging content on your chosen topic of expertise, the more your followers will start to think of you as a leader in your chosen field.

  • Share Content On a Regular Basis
Share Content On a Regular Basis

In the starting stage of social media, the more you post, the more engagement you can build. But don’t over-post as it leads to fatigue and annoyance. The best thing is posting around 3-4 times per week for individuals. Focus on 2 or 3 carefully selected social networks and try to be active on them. There will be days when you don’t post, and that is totally fine. Analyze the data of your posts and identify a pattern that works for you.

  • Find & Join Groups
Find & Join Groups

Facebook and LinkedIn both social media platforms offer thousands of opportunities to join groups focused on specific industries or topics. Find groups that are linked to your area of expertise, then you’ll be able to share your insights and build authority around your personal brand.

Find some smaller topic-based groups as industry groups may be overcrowded with your competitors. Where small groups may be more fruitful in terms of reaching your audience. Once you are a member of the group, don’t be afraid to jump into discussions and add your unique insights.

  • Your Brand Voice, Image, and Tone should be Consistent
Your Brand Voice, Image, and Tone should be Consistent

Losing consistency in the business or content of the business can lose a lot of followers/ customers overnight. Being consistent with your ideas and the ways you present them makes you memorable and trustworthy. After gaining a lot more followers and customers further develop your ideas to support your approach. 

  • Study Influencers
Study Influencers

Connecting with and collaborating with influences is a great way to get your brand known. But this thing does take some time. To become an expert, you need to spend time developing relationships with influencers. Once you have the top influencers in your specific area, analyze their network, posting habits, and content to determine what you could be doing better.

  • Ask Questions
Ask Questions

Questions are a great way to spark engagement. It improves visibility for your brand. Engagement will happen slowly in starting but you need to persistent. A response from one follower could influence other people to react that could fuel great conversation.

Building a personal brand on social media isn’t easy as it requires a lot of thought and research to do successfully.

If you need help to grow your business or personal brand through Social Media then GLOBREACH is here to help you out. GlobReach is an Online Marketing & Custom Software, Web Development Company in Vasai. It provides a varied range of digital needs such as digital marketing, website development, mobile app development, content writing, graphic designing, business mentoring, and business/career workshops to MSME as well as Start-Ups.

Visit for more information and services. And if you want to build Personal Brand then check out PROFILECARD. ProfileCard is the latest unique product in the digital market designed by GLOBREACH to boost your online presence.

This platform provides responsive, user-convenience/user-experience & customizable profile templates to consumers at an affordable price. With different innovative and attractive profile card templates, ProfileCard helps clients to build their profiles online, by creating a visible presence.  Visit to create a profile card for your own.

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