Author name: surekha

Should You Build a Personal Brand or a Business Brand? Introduction : Have you ever been confused over whether you should brand yourself or brand your business? Have you wondered if you should go by the company’s name or by your personal name? If you don’t separate these two, how do you merge who you are with what your business is about? When you run a business as an entrepreneur, it is quite obvious you will get confused between whether to build a personal brand or a business brand. Even if you are not an entrepreneur, everyone has that plan that they feel represents their passions and handles. In this article, I am going to explain every aspect, so look objectively at both options so you can choose the best brand type. Let’s start with an exact understanding of brands… What is a Personal Brand? Business branding is nothing but a way of identifying our business. It involves how your customers recognize and experience your business. A strong brand reflected in everything from your customer service style, staff uniforms, business cards, and property to your marketing materials and advertising. Advantages of Building Business Brand Business brands always force you to think through your future plans for business growth. When you start focusing on business growth ultimately you begin focusing on the target market that tells consumers what your business is going to be known for. This builds excitement and importantly makes your business much easier to sell in the future. If you are about to retire or your business is moving to another location, you don’t need to worry as you can sell a business without your name connected to it. Disadvantages of Building Business Brand Business branding involves a lot more hard work at the beginning. It becomes harder when you do not even decide what your company will offer, still, you have to create a name for it. The business brand doesn’t offer much flexibility when it comes to change the product line/ services. Figure out which Branding is for YOU? You don’t need to select between one or the other. Because almost always a combination of personal branding plus business branding. In simple words, you are the person who created your brand and then your brand also has its own identity. No matter which type of branding you ultimately select, a key part of your work will involve identifying your brand. This helps customers to quickly understand what your brand is all about. What strategies will work for yourself and your business? It is easier to get off the ground when the owner is the face of a brand. The starting few years of a startup often require networking and personal relationships. But when media opportunities arise it can be helpful for potential customers to connect a face to the brand. Just being the face of your company simply doesn’t work for your personality, now you make the choice to be in the background and just run the operational side of your business. Bottom Line A strong brand identity is a step to get successful. now it is up to you what type of branding is more suitable for you. with the help of this article choose what is much suitable for you. Personal Branding and Business Branding Lessons- Essential keys Takeaways from Gary Vaynerchuk The takeaway for Building Personal Branding  Key 1: Know what your strengths are To build a personal brand, know exactly which areas are your major strengths, where your words can add value, and how utilizing them can add value to your professional aspirations. Key 2: It’s all about your passion According to Gary, you should give as much time to what you love the most as it helps to grow effectively. You will be more successful than you could ever imagine if you do the thing you love the most. Key 3: Branding is not selling  Focusing only on hard-sell is simply a quick and easy transaction as it might convince a few people in the immediate future but it will not last. The takeaway for Building Business Branding  Key 1: Grasp attention on social media You must grasp attention to social media as it is a place where people are and gain interest by developing the crisp content they wish to see. key 2: Be authentic It is very essential to stand out from the crowd and for that, you need to do hard work. But aside from that don’t try to attract millions of people, you just need the attention of those interested in you and potentially in your business. Key 3: Always provide value When you engage with quality content, people start trusting you. Serve value with every piece long before you try to sell something. Visit https://www.yourprofilecard.com/ to build your ProfileCard to build your brand!

Step by Step Instructions to Build Your Personal Brand & Position for Opportunities Introduction : Why are we loyal to specific brands? Why do customers find themselves going back to some products? It is because people trust brand names. Brands enchant consumers with their presence, stories, and branding techniques. Personal brand leads them to become the leader in their respective industries. Branding isn’t just for companies, each individual has their own story to tell and goals, skills, and expertise to share. As well as if an individual is searching for a job, looking for an opportunity for promotion, considering changing careers, etc, building a personal brand can help you reach your goal. To numerous individuals, constructing a personal brand feels somewhat disgusting. Some battle with the things to build a personal brand as they found it very difficult. In this article, we are going to explain each and every major step to build a personal brand and the things that will help you gain more and more opportunities. So without any delay let’s start with the Some Important Things You Should Know Before Building Your Personal Brand Here certain pointers about how to do this for impact-relevant careers. First, know who you are? The authentic you. What you are offering to people? It is about your knowledge and skills. Who are your targeting audiences? You need to do some prep work before starting your career. Even if you work within a company, personal branding plays a crucial role to build a presence in your industry. An extraordinary personal brand can lead you to new contacts and new career opportunities. It also creates a competitive advantage against the other job seekers applying to the same role. Who You Are? A powerful personal brand has to be authentic, based on your talents/ skills, values, and the way you serve other people. It is important when you start your deep dive in the career is to focus on your strengths, and not on your weaknesses. A positive personal brand will help people clearly understand who you are, both in-person and online. What You Are Offering? Your personal brand is built not only around your qualities as well as your knowledge. By turning your expertise and ideas into high-value content, you can easily leverage these core elements of self into areas of thought leadership. To become an expert in the particular area you are passionate about, first identify the issue regarding it. Who You Are Targeting? How might you sell something without knowing to whom you are selling? Like that is crucial to characterize your intended audience before taking steps to start to position your authentic-self for a new job. Defining your intended audience will get you clearer about what you have to bring to the table. It helps to see what their backgrounds, interests, and knowledge areas are and be able to draw a connection to them. Things to Building a Personal Brand that will Help you Gain Opportunities  Building a personal brand is not about offline connections now it is more about creating online connections. Work on the following points to leverage your personal brand to land your dream job: Create a Website  Individuals need to get things done to differentiate themselves since they can’t meet face to face. In this online-just employing environment, having your own site that displays your work can go far in overcoming any issues between you and an employer. A website can even serve as a competitive advantage, which considers as a most impactful personal branding tool. Build a Profile on LinkedIn  LinkedIn profile says more regarding your professional aspirations than any resume. LinkedIn profile is a very good source of personal branding as brands approach LinkedIn and use their employees as ambassadors. Create SlideShare within LinkedIn and showcase your work. The essential key to successful personal branding on LinkedIn is to be relevant and professional, this way you’ll be able to slowly work your way into the starting line-up for job interviews to come. Use Social Media Set up accounts on the social media platforms where your ideal employers have a significant presence. If you already have personal accounts align them with your professional image and change your bio to match your goals. Try to share articles about your chosen career path. Make connections with companies’ social media accounts. Expand your Network Networking is another way to build a personal brand that helps you stand out and get hired. It opens doors for you by building your networks with powerful connections in the industry. As most of the young professionals get jobs from their professional networks. You can look for various online groups that match your goals/ objectives. Creative people are normally eager to talk about their own experiences and to lend a hand when approached by someone with a strong personal brand. Get Into Your Local Community  Local communities are also the best factor to get a job. Companies often look for individuals that are active in their local tech scene. So try to go on a meetup and join such groups that speak to your skillset and take interest in you. As many companies often hire someone who has given lightning talks or contributes to communities. Bottom Line  According to the search, most companies are hiring from within, and that 60 percent of jobs are not even posted externally. So it is more important to build a personal brand, build networks before you need a new job, and to grow your reputation based on your knowledge. Now students can also build their personal brand by creating a digital presence. It’s always better to start your personal brand earlier. But the question is how you will create a digital presence to create your personal brand?

Personal Branding | Why Is It So Vital For The C-Suite? [+2 Reasons] Introduction : In today’s business landscape, given that how credibility and trust plays an essential role in determining the level of success in any business, personal branding therefore isn’t just an individual necessity, it is also an integral part of every c-level executive to be enhanced on a continual basis and an intelligent business strategy. But, do you know, how significant is it for executives to get this right, and the 3 reasons why a c-level executive needs to build a personal brand. Well, it is exactly what you’ll explore and get to learn from in this blog post. So, let’s begin!!! However, before we jump right into it, What is c-suite? Can you tell? For those who do not have a clue, a c-suite is deemed the most imperative and influential group of individuals within a company. Most frequently the CEO, CFO, and COO profiles come to head when talking about the c-suite. Although, there are several other positions that fall into this executive level. Some other c-suite officers include: Chief Automation Officer (CAO) Chief Administrative Officer (CAO) Chief Artificial Intelligence Officer (CAIO) Chief Agility Officer (CAO) Chief Behavioral Officer (CBO) Chief Brand Officer (CBO) Chief Cloud Officer (CCO) Chief Compliance Officer (CCO) Chief Customer Officer (CCO) Chief Data Officer (CDO) Do c-suite executives and senior managers require a personal brand? Consider this – in business, if you don’t define your brand, your competitors will. Choose your own values, own definition because if you don’t, someone else will. That’s the number one rule of branding. The same holds true in the case of a personal brand.  Now having known that how significant is it for executives to get personal branding right? Here’s how? Competitive Advantage Many industries are flooded with companies, all delivering relatively the same services and products. A personal brand is a splendid way to stand out from the pack. This plays into the power of word of mouth marketing — studies have displayed that people place a higher premium of suggestions and word of mouth than simple endorsements. This is why brands with reputable CEOs tend to use them as spokespeople and figureheads for the brand, which has proven to be exceptionally successful. Risk Mitigation A CEO reputation has an impact, both positive and negative, on a brand’s reputation. If a CEO trashes his reputation, it can have devastating outcomes for even the most successful company. On the other hand, if a CEO is liked by his audience and maintains a solid reputation, this can create a loyalty that can stand up to a company crisis — thus boosting the chances that the company will bounce back. Brand Value Your personal brand isn’t just about your reputation. It also has a surprising effect on your company’s brand. This clearly shows a clear correlation between a business’s success and the reputation of its CEO. Reason #1: Boost Your Company’s Promotional Endeavours With respect to relations with the public and brand marketing, every company requires as much competitive edge as they can collect and your position as a well-branded executive can go a long way in stepping up that edge. If for example, your company ventures into a new line of products or services, as an executive, you – having equipped yourself with a captivating personal brand – can very easily familiarize and build your brand with the target market to productively pitch such commodity to the public. Reason #2: Job Security for Yourself When you have an established personal brand that’s pulling in revenue and extra leads for your company, you weave yourself into the fabric of the business more-so than other executives. This doesn’t make you invincible, but it definitely adds an additional layer of job security for yourself. Things may be going well right now, although it’s always good to have as much influence as possible. If a company is forced to let one person go on the executive team, they have to make a tough decision between one person who doesn’t have a personal brand and the other who’s personal brand develops leads and sales each month. Who do you believe is more likely to be on the chopping block? Reason #3: Generate Greater Respect Building a personal brand as well as becoming a thought leader in your industry generates more respect for your personal brand, however that respect even translates to your company as well.  While being an executive of your company, you are an extension of the company’s brand whether you want to be or not. As you gain more respect as a thought leader in your industry, the overall perception of your company will be impacted positively as well. Not only will your personal brand help grow the public perception of your company, but you will also be more respected and will possess more influence within the walls of your own company as well. Takeaway: Personal Branding Lesson for C-Level Executive on Establishing a Personal Brand Crafting an effective personal brand requires constant time as well as energy. But, answering these few fundamental questions will assist you get started in building the bones of an effective personal brand: Q. What is different about your style of leadership? Q. How are you a better executive? Q. What can you do that other C-Suite leaders can’t? Q. Why are you doing great things? Building and managing your personal profile is important for anyone in business, but notably so for c-suite executives and board directors. There are a lot of creative ways that a company can profit from a personal brand of an executive. It’s a great idea to get creative and determine a way that your company can leverage from your personal brand. Remember that the key is to know when the right time is to work on yourself. Not doing so could hurt your long-term executive profession possibilities. Best of Luck!!!

Personal Branding Checklist | 5 Key Ways To Brand You In 2020 Introduction : We’re living in a time of unpredictability, as there’s a lot of noise and competition to cut through online in today’s increasingly digital age. As the world begins to pivot online, having a strong personal brand and a presence online is more important than ever. Your personal brand is the image you place forth. It’s what you stand for. What you’re all about. The heart of who you are as a individual. Your personal brand is your secret ingredient, the thing that sets you apart from everyone else. It’s what makes you unique as an individual and shape’s the way people think about you. In this blog post you’re going to learn about how to brand yourself effectively through our ultimate checklist via the 5 essential ways to personal branding in 2020 along with how useful is personal branding in boosting a business. So with that said let’s dive in!!! But wait before we begin can you guess – Why Personal Branding Matters In This Digital Age? Even if you do not know, every entrepreneur, consultant, coach, and freelancer should get right into it as below I’ll answer the WHY? #1: Shows Value  Personal branding enables you to control your own image without putting it in Google’s hands. #2: Builds Self-Awareness Having a personal brand allows you to show what really matters to you and what you are actually interested in. #3: Networking When you possess a strong personal brand, you also possess a strong network. A personal brand will associate you with potential employers as well as opportunities. #4: Improves Visibility On average, employees possess 10 times followers more than a brand. Why? Because people trust people. Encourage your employees to be visible and active online, which will only serve to build more exposure for your firm. #5: Business Growth Again, clients trust individuals much more than they do unidentified corporations. By developing a personal brand you also have the unique opportunity to expand your business. #6: Authenticity A personal brand cannot be a fake persona or a contrived voice. Displaying authenticity is a great way to build the admiration and trust of your followers. #7: Professional Excellence By crafting a personal brand, you also help yourself craft yourself as a professional. A personal brand will help you realize areas of expertise to excel in. #8: Sales Goals Sales reps that utilise social media outsell 78% of their peers. Why? More connections! More opportunity! More business! #9: Marketing Goals Employee’s media activities convert seven (7) times more frequently than other leads. What better way to produce sales than through the happy faces of your employees that are assisting clients to make purchasing decisions. 5 Key Ways To Brand You In 2020 [The Ultimate Checklist] Here’s a checklist with 5 key approaches that you must implement if you want to build a strong personal brand in 2020: REVISIT YOUR BRAND YOU STATEMENT REFRESH YOUR PERSONAL BRAND WITH NEW PROFILE PHOTO ADD VIDEO CONTENT TO YOUR WEBSITE KEEP YOUR CONTENT STRATEGY UP TO DATE PAY ATTENTION TO SEARCH RESULTS Benefits Of Personal Branding In Boosting A Business Below are few of the ways in which personal branding is beneficial in boosting business: Boosting credibility Business growth relies majorly on credibility for expansion. A credible business is bound to grow quite faster. Your personal brand is one of the best ways to boost your credibility of business. When you present yourself as an expert in your industry, you will be observed as an authoritative figure and thus work to boost your credibility of business. As a hint, you must focus on media exposure as a way of doing personal branding to boost your credibility of business. Stand out from the competition With the ever-increasing competition in the market, to stand out from the rest you will require a strong personal brand. With a strong personal brand, clients can swiftly identify with your brand. This makes it simple for you to win over the competition. Connect with customers When you build a personal brand, you will have a unique taste that clients can distinguish you with. This will help you to link with the clients well and thus promote customer loyalty, which is a vital aspect of business growth. From above, it is seemingly clear that personal branding is not just for a person but also a significant thing to do for business growth. Building a Personal Brand | 3 Key Takeaways From Tony Robbins Takeaway 1 – Stand Out Build unique aspects about your product which stick and stand out from the rest in your industry. Takeaway 2 – Be Authentic on Social Media Put your content on social media channels. Be your authentic self-there. It helps in establishing a deeper bond with people. Takeaway 3 – Write a Book Showcase your proficiency in the niche by doing something authoritative, such as writing a book about your industry. Even as the world transitions to the digital era, as long as you execute these 5 key approaches right from the personal branding checklist, you will be successful in creating a strong personal brand that speaks for yourself. Do you know how to build a personal brand that helps you transform your business? Get assistance from our wide range of “PROFILE CARD READY MADE WEB TEMPLATES” – Your ONE STOP SOLUTION to brand yourself online by 5x.

How To Optimize Your Online Persona (Personal Brand) For Job Search? Introduction : In today’s competitive job market, it’s becoming increasingly important for job seekers to have a strong personal brand. As this is what sets them apart and makes him/her more desirable during the hiring process than someone with mediocre qualifications. An online persona lets job seekers tell employers what makes them unique. To know more about it read our blog article – Uniqueness | The Vital Factor For Your Personal Brand Employers do a lot of research on their prospective employees. They run a quick search to find out about their attitudes toward work and assess their suitability for the job (Basically, identify what skills, experience, passion and interests they have). So, it is very crucial for a job seeker to build a personal brand. If you do not possess an online persona, you are not considered as a potential candidate by employers (do not exist in their world). Are you an intern, freelancer or a working professional? Wish to brand yourself digitally in a unique way? Take a step forward in the digital world by crafting/reinventing your personal brand online with www.yourprofilecard.com today!!! Now, as we discussed why job seekers need a personal brand? Do you know How To Optimize Your Online Persona (Personal Brand) For Job Search? Well, this is what we are going to explore and learn in this blog post. Here are 3 Tips You As A Job Seeker Needs To Execute For Enhancing Your Personal Brand During Job Search: Tip 1 – Develop a Brand Statement The brand statement, or summary statement, is a brief introduction to an employer that discusses your skills, your uniqueness, and the ways you used these skills in the past. They define who you are to an employer, demonstrating that you are not only one of many, but the only one for the job. Your brand statement should be included in all of your social media bios – from Facebook to Twitter to LinkedIn, conveying who you are by incorporating your experience, your skills, and your expertise. Need to emphasize your brand statement along with developing an awesome, engaging personal brand? Learn from our blog article – Rules of Personal Branding at www.hrishiblogbuddhi.com Tip 2 – Maintain a Good Social Media Presence Access restrictions aside, you should maintain a good online presence on various social media networks. It makes sense to say that you wouldn’t possess any online presence if you don’t appear online! Besides robbing your chance to impress employers, a blocked social network profile may also raise a red flag, giving the impression that you have things to hide. Since an overwhelming percent of employers utilize LinkedIn to headhunt candidates, it’s definitely a necessity for you to advertise your LinkedIn profile in order to appear in search results. The same applies to other social network sites such as Facebook and Twitter. To know how to land a job opportunity or make valuable connections, gain insights via our expert @surekhahbhosale through her blog – How to build your Personal Brand on Social Media Tip 3 – Invest in a Profile Template Creating a personal brand may seem daunting, but it can help applicants stand out from the crowd by bringing relevant elements of a bio to life with a profile template. A Profile Template showcases more of a candidate’s personality, which helps employers make a more informed hiring decision. Templates including portfolios, animation, videos, and examples of past work all provide hiring managers with more information to make a decision about your candidacy. A high-quality profile template will help hiring managers make those decisions more easily. Confused and do not understand how to build your online presence? Choose from our wide range of reliable Profile Templates here at www.yourprofilecard.com Personal branding is imperative: it helps you diversify clarity, coherence, and commitment of yourself, build your social network, and demonstrate your value to the company. Hope that you’ll pay that much attention to your online personal brand by optimizing it with these 5 tips. Good Luck Job Hunting!!!

Want to Find More Clients? | Focus on these 4 Vital Tips to Brand Yourself Introduction : When you’re the face of your business, crafting your personal brand makes perfect sense. For a clear-cut path to building your customer base, having a compelling personal brand matters. Your brand is what sets you apart from your competition, helping to form a lasting impression in the mind of your clients and audience. Without it you may find yourself struggling to build a sustainable and profitable business. However, there are some universal tips you can focus on to expand your personal brand client list. And this blog post will exactly help you by providing that. To start, here are 4 tips that will help you find more clients for your personal brand. But before we start, can you tell – which are the Key Elements of your Personal Branding Foundation? Don’t know ? Well, see below: Your Brand Vision What do you want to be known for? If you became familiar as the world’s go-to expert on ABC topic, what would that be? Your Brand Mission Why do you need to craft a personal brand? What is your purpose? Who do you want to influence? What do you want to accomplish? Your Brand Message What is the crucial message you need to communicate? What message do you want to consistently reinforce in your marketing and in your content? If you could only give one piece of suggestion to your audience, what would it be? Your Brand Personality What are some of your traits and personal characteristics that you can weave into your brand? Do you need to be perceived as professional and very polished, or perhaps more adventurous and quirky? 4 Tips That Will Help You Find More Clients For Your Personal Brand Your Brand Vision What do you want to be known for? If you became familiar as the world’s go-to expert on ABC topic, what would that be? Your Brand Mission Why do you need to craft a personal brand? What is your purpose? Who do you want to influence? What do you want to accomplish? Your Brand Message What is the crucial message you need to communicate? What message do you want to consistently reinforce in your marketing and in your content? If you could only give one piece of suggestion to your audience, what would it be? Your Brand Personality What are some of your traits and personal characteristics that you can weave into your brand? Do you need to be perceived as professional and very polished, or perhaps more adventurous and quirky? People will want to do business with only those who are trusted or on whom they trust. Your personal brand does it for you. It offers you the opportunity to get to more number of people as a trusted person. Personal branding can help you to get new clients constantly if you keep putting in efforts to assist more and more people and keep growing your personal brand. Here are 4 tips that will help in leveraging your personal brand to acquire a larger target audience: #Tip 1: Be Authentic and Transparent One of the most significant things you can do as you market your personal brand is to stay transparent and authentic. Remember, you consistently have to come through on your promises and back up what you speak to your audience. If you don’t, they will have no issue walking away. #Tip 2: Show You’re an Expert The number one approach for demonstrating your expertise is through long-form, rock-solid, super-helpful content. Content wins the day. It’s just that simple. You have to distinguish yourself apart in an online space, where you are competing with other brands for the attention of your new clients. To do this, display you are an expert in your field. You can do this by setting up your credibility through talking about the customers you have worked with and the years you have been in the industry. But you can also communicate this more creatively by tip sheets and Buzzfeed-like lists, which can give your audience information that matters in their lives. Obviously, showing you’re an expert means two things: Choosing an area of expertise. Being an actual expert. Don’t let number two trip you up. Have you heard ever this phrase, fake it till you make it? There’s some truth to that. If you do not feel like an expert, do not sweat it. Just act like one. Pretty soon, you’ll become one (even if you do not feel it). Then, you can show you’re one. #Tip 3: Incentivize Your Target Audience One of the quickest ways you can utilise your personal brand to build your target audience is through giving something away. And I do not mean just anything. If you can give away a great product related to your personal brand, you have a greater opportunity of captivating a new audience. This strategy works really well for crafting a personal brand. Let’s say you’re building the personal brand as a copywriter. Attract clients by asking them to enter the contest by submitting their email addresses. The prize could be copywriting for a special project or free copywriting for a week. Simple? Sure. But effective? Absolutely. #Tip 4: Invest in Strong Visuals I hate to say it, but if someone views low quality photos on your site, they will subconsciously perceive you as unprofessional or as not trustworthy. Get front of the game by having professional photos of yourself taken for your website. Your website and photos may be your new client’s first impression of you! One of the best ways to get customers through your personal branding is simply to look the part! Takeaway: Personal Branding Lesson to Find More Clients How do I get clients? It’s a question every service-based business owner and freelancer might have. Answering these few questions will help you get started in finding more clients for your personal brand: Q: How can I clearly …

Want to Find More Clients? | Focus on these 4 Vital Tips to Brand Yourself Read More »

Building an Authentic Personal Brand | Does it Matter? Introduction : Is your personal brand authentic? What I mean to ask you – IS YOUR PERSONAL BRAND GENUINE AND ORIGINAL? If Your BRAND YOU is NOT AUTHENTIC, then you must know that successful personal branding isn’t about creating a persona or being a copycat. It’s one that is authentic and intrinsically connected to who you are as a person which is a key influence to building a powerful personal brand. People believe and trust others they relate to and that’s exactly what having an authentic personal brand today can do and is all about, BEING CREDIBLE as well as APPEALING to the specific audience. Want to build one? Well, this blog post will provide you with why personal brand authenticity matters, how to measure your personal brand’s authenticity, advantages of possessing an authentic personal brand, along with four ways to build a truly authentic personal brand. So, let’s start… Why Personal Brand Authenticity Matters? Here’s how the authenticity in your personal brand is significant: Helps You to Be Original Crafting a personal brand is about revealing the truest version of yourself so that your brand presence is consistent, memorable and natural. Being Authentic gives you the opportunity to build your digital footprint and real-world fingerprint. All will acknowledge it. Everyone will respect it. No one will duplicate it. It gives you an opportunity to cut through the noise and the clutter of the internet, to be viewed, be noticed and be heard for who you really are. Helps You to Live in Your Passion Zone It is significant that you know and find out what your core values, passions, strengths and weaknesses, so you can connect with them and present them frequently to others. These characteristics will become your brand pillars and create the framework for crafting your personal brand. Your core values, your beliefs are what people will recognize you for. It is what will give you purpose and drive your vision! Identifying them, will also help you to realize what you need to communicate with your brand. Once you know what you have to deliver, it will be possible to build a brand image that is authentic and honest. Helps You to Be Inspired Finding out what makes you tick, will give you inspiration, as you are engaging with the things that you believe in and are passionate about. When you feel aligned with your values, you feel energized and thrive. And, who doesn’t desire that? You will wake up each day, feeling more inspired, more motivated and more positive! How to Evaluate Your Personal Brand’s Authenticity? Similar to a business brand, a personal brand’s authenticity is measured by these following 3 attributes (Your Inner Beliefs): Purpose It recapitulates your gifts and states what you want to attain. It is a bold statement which shares your reason for being. It must be frequently provided through your interactions with others and present what matters to you so that the people can feel a deep connection with you in your life. Promise Through it, you tell people what they can expect from you. You inform them how you’ll commit to doing something for them. Remember, a promise is powerful. Affection and trust are built on kept promises. And a lack of these things can end professional and personal relationships. Principles They’re developed over time and through your experiences of life. These strong inner feelings regarding right and wrong have the power to call you to action. When you can clearly state your principles, it’s simpler to make decisions. The decisions you make will be aligned with your values. Advantages of Possessing an Authentic Personal Brand People often describe a strong and authentic personal brand as a magnet that attracts clients, job offers, and opportunities. That’s because: Benefit 1: People Trust You More Your personal brand describes – WHY YOU DO WHAT YOU DO, in other words, what motivates and drives you. This makes people more secure working with you. Your intentions are clear and genuine. This cultivates trust. People feel more secure when they think they can predict what you will do. When people understand the source of your career energy, they feel better about putting you in charge of their requirements. Benefit 2: You Possess a much Higher Perceived Value As your personal brand builds, people will begin thinking about you on an emotional level (as a brand), not simply an intellectual level (as a job title). People will connect more deeply with your brand, increasing your value to them and enabling you to charge more for your solutions. In addition, being actively involved in your niche and creating credibility boosters (such as original, useful on-brand content) sets you as an expert, driving demand for you and enabling you to work less and do more. Benefit 3: You are known as an Expert in Your Field As your network expands, you’ll identify more and more people recognize your name prior you meet them. Your prominence will expand and continue to keep you in a position of power in the workplace. Four Ways to Build a Truly Authentic Personal Brand So, how do you proceed towards your personal brand in a way that’ll make it simple for you to describe others to understand, and the world to appreciate? Well, you’ll need to focus on these four things: #1 Be Clear about Your Career Values #2 Plan out Self-Reflection Time #3 Cultivate Role Models #4 Embrace Risks That Align With Your Brand Takeaway: Identifying Your Authentic Self Identifying your authentic self is challenging, however can be the most rewarding change you make in your business. If someone were to question – WHO ARE YOU?, how would you reply? Most would say I am a photographer, designer, etc. although technically these are outcomes of who you have become. Try this exercise below to help with identifying your authentic self. What did I desire to be when I grew up? This will identify your natural traits. …

Building an Authentic Personal Brand | Does it Matter? Read More »

5 Key Ways to Craft the “You” Brand at Work [+2 Examples] Introduction : Everyone needs a strong personal brand. The one where you walk into the networking event, your office or a boardroom and people have opinions of all the correct things about you. Ironically, whether you’re aware of it or not, you have a personal brand at your place of work. It’s out there, that has been created by default, and likely impacting your career. The people you work with have developed their personal thoughts, judgements, and perceptions about who you are, what you’re best at, and possibly even what you’re not best at. They perceive you a certain way. In sum, they have BRANDED YOU in their own minds. Have you allowed others to define your reputation? Did you know personal branding, or the act of creating a distinct professional reputation for yourself, can be a powerful tool in advancing your career within an organisational context. If NOT, discover the more subtle things at work that contribute most to developing a great personal brand. How? Well, in this blog post we’ll provide 5 key ways to craft your brand you at work, 3 E’s of personal branding along with why it is so significant to have one. So, let’s commence… Why is Personal Branding Important to Have? The world of work is very competitive and what will make you stick out from your peers to be well positioned for growth opportunities is your personal brand. Just as a business defines its “unique selling points” to distinguish itself from competitors, you also need to identify what makes you different from your competitors. But how? Through personal branding, “Of course!” Since it is a way of establishing and consistently reinforcing who you are and what you stand for in your career and life. When done properly, personal branding can lead to the following top 5 benefits: More interviews Better job offers  Promotions Partnerships Influencer engagements 3 E’s of Personal Branding There are three factors that go towards creating a personal brand: Expertise At the core of the professional’s personal brand is his or her area of expertise. Few of us may be skilled in marketing, others in brain surgery, and yet others in manufacturing. We develop these skills over the years, and at any point in our careers, we have already gathered a set of skills through learning and experience — which comprises our expertise. The deeper we develop these skills, the more our expertise will be respected, and pursued after, by our organisations and colleagues. Your personal brand will then encircle around your expertise as a data scientist, or consumer marketer, or Finance Professor. To develop this attribute, we need to continuously hone our skills in at least one key area, and do everything we can to eventually attain mastery in this subject of choice. Some versatile professionals can also consider building expertise in multiple area. Expression Expertise alone is not enough in crafting a personal brand. What is your desired form of expression, by which your expertise is relayed to your colleagues? Are you, by nature, a woman or man of detail? Or, on the other hand, are you a big picture person, who would instead not be obsessing about all small details? Are you a problem solver, who derives fulfilment from continuously evolving solutions to issues? Or are you a lateral thinker, who relishes producing new ideas all the time? Are you a data-centred analyst, left-brained, or are you a right-brained storyteller who thinks and talks visually each time? These are all alternate modes of expression, which emphasise what requirement you are most likely to fulfil within your team, and thus will feed into your personal brand. Emotion Another factor that contributes to building a personal brand is the primary set of emotions associated with the professional. Few people are serious and matter-of-fact in their dealings. Few others are continuously critical and relish being in fault-finding mode. And then there are people who consistently radiate positivity, even as they are objectively vital where required. There are few professionals who are composed and calm at all times, and others who are prone to temper tantrums and mood-swings. Your primary set of emotions add on to your personal brand image, creating a third dimension that is very divergent from both expression and expertise. You want to be aware of the emotions you are radiating each day to your colleagues, and also which of these you would like to further change or strengthen. #1 – Be known for something Decide what you want to be known for. Think of one or two skills that you perceive can become your unique value proposition. #2 – Identify platforms to showcase your brand When you know the brand you are trying to push, finds different “podiums” to showcase it. Some brand-raising podiums involve: putting your hand up for high profile assignments, asking to present at a team meeting, volunteering to speak at events like industry conferences, or sharing thought leadership pieces with colleagues. Get included in events, meetings or projects where there may be skip-level leaders (people the level over your manager) as an audience. #3 – Take your brand across the organisation Don’t focus only on crafting your brand in your department. It’s significant to network across the organisation and make sure you have cross-functional “clout” as well. Ensure managers in other departments know you. Make an effort to talk to them casually about the work they are doing. If another department is struggling with something, see if you can assist in the time you have to spare. Just make sure you do not comprise delivery in your present role to impress other managers. #4 – Create brand supporters One way to get your brand out there is assisting others at every level of the company, involving peers and juniors. It is a great way to develop relationships while gaining or showcasing skills. For instance, assist an intern struggling with …

5 Key Ways to Craft the “You” Brand at Work [+2 Examples] Read More »

DERMATOGLYPHICS MULTIPLE INTELLIGENCE TEST | WHO CAN DO IT? Introduction : Dermatoglyphics Test can identify your intrinsic talents and qualities, enhance grasping experiences by identifying learning styles, helps in personalizing academic and extracurricular programs, showcase hidden talents, help build confidence and make career and academic choices easier. DMIT test helps in understanding Multiple Intelligence. Yes…! It’s true. Understanding what type of personality you are, helps in knowing yourself. However, do you know who can do Dermatoglyphics Multiple Intelligence Test (DMIT)? Why it is so important? And, what are its benefits? Well, to help you understand it, we’ll be covering these points deeply in this blog post. So let’s begin understanding them!!! Why DMIT is so Significant? Dermatoglyphics Multiple Intelligence Test is a scientifically proven approach of knowing your inborn potential. It is truly beneficial for those who want to know the suitable career path, leadership capabilities, innate abilities (based on their brain functions and quotient percentages) and also gives an analysis of one’s behavioral pattern, SWOT Analysis – Strengths, Weakness, Opportunities & Threats. DMIT counselling helps you know the right learning style, subjects, and personality quotients of individual to get expert career counselling for a fulfilling professional path in life. Now let’s know what the Procedure is for DMIT The fingerprints are gathered from the fingers of the person. The results of ridges are then manually counted and a detailed analysis is done with the help of software, dermatoglyphic experts say. Based on the data gathered, a report is formed. The report is interpreted by the experts and is described to the person. Who can do Dermatoglyphics Multiple Intelligence Test (DMIT)? DMIT can be used in among different age groups like from age of 3 years to 25 years and above. DMIT for Toddlers (age 1-4) From birth through about age three there are huge numbers of connections and collections being recorded in the brain. Benefits of DMIT Analysis:  Knowing a toddler’s potentials at an early age assists parents make decisions on educational methods and parenting styles. DMIT for Children (age 4-12) From age three through twelve the brain starts to prune the excessive synapses in an attempt to get organized and eliminate what is not required. Benefits of DMIT Analysis: At this age, Children are curious to learn and they can grasp more than they will when they grow older. Discovering their learning styles and areas of intelligences at this age gives an idea on what courses and activities they must spend more time on. DMIT for Teenagers & Young Adults (age 12-25) The teenage years comprise of more aggressive pruning as the brain starts to specialize and develop an identity. Benefits of DMIT Analysis: Determining learning styles at this age can better improve one’s learning experience. It also serves as a guideline on what kind of courses one should take. DMIT for Adult (age 25+) Adulthood ushers in a bit of a pruning plateau, where few connections are diminished and others are improved. Benefits of DMIT Analysis: Understanding one’s areas of intelligences assist an adult make decisions on careers. Knowing more about self can help adults communicate better and thus establish better relationships. Employers can also apply dermatoglyphic analysis to discover the strength and weakness of their employees for position placement. As you now know that DMIT Test can be done at any age – toddlers, kids and adults. However, the need or objective is different for various age brackets. With that said, let’s understand what – The Benefits offered by DMIT are: DMIT Helps You to Know Yourself (Innate Characteristic, Learning Style, Thinking Style, Inborn Intelligence) Self-Realization of Full Potential The Compatibility with Business Partner or Spouse Detailed Understanding of Creative Ability (Left Brain & Right Brain Comparative) and Logical Ability 9 Types of Multiple Intelligence Charts that is Unique for Every Individual How to Select Right Career Option How to Choose Activity, Hobby, or Skills to Build Original Inborn Personality Type How to Increase Performance at School or Work Best Unique Tool to Memories as well as Recall Memory Tool How to Grow in Personal Strength by Interaction Skills and Interpersonal Communication How to Improve Happiness and the Sense of the Value of Life Most Appropriate Way of Learning and Teaching How to Manage Emotion & Increase Concentration Understanding different areas in your brain that is under or over emphasized Know learning style of a person (Audio, Video or Kinesthetics) Understanding various quotients, other than IQ, EQ, AQ & CQ Helpful to know the attitude and behaviour of adults & students Relationship Management through better understanding Save the money which gets wrongly wasted in unnecessary courses or activities Once in a life time report Takeaway Whichever career you select, you need to take into consideration which skills does that job require and which skills will you learn along the way. You need to view at skills that can be easily transferable to another industry, if you consider, let’s say, to make a career change in 10 years from now. You might have no idea about what your passions are and what you need to do in life, and that is absolutely fine. Don’t put too much pressure on yourself. With DMIT, you will discover where your passion truly belongs. So, take it easy and enjoy life, one day at a time!

Personal Branding: The Why & How For Budding Entrepreneurs Introduction : Are you someone who is starting to consider a Small Business Entrepreneurship and dreams of having a successful venture of your own? Then you know, what value today Personal Branding has and how it cannot be overlooked while establishing business success. To back it up, here is a quote on successful Personal Branding stated by a self-made and well-known richest entrepreneur in the world. You heard of this name once, twice, or even thrice for that matter in your lifetime. Here’s your clue: He is a billionaire and an entrepreneur just like Elon Musk, and Richard Branson who is currently also funding affordable travels to space. Well, guessed it? Yes!!! I bet most of you’ve probably realized whom I’m referring to. It’s none other but Jeff Bezos. Now let’s see regarding what he defines on the same. “Your brand is what people say about you when you are not in the room.” What does this mean? In short, branding yourself in a way is aligning who you are with what you do. Crafting one is beneficial as it distinguishes you from the competition and enables you to build trust with employers and prospective clients. With that said, in this post, I will help you understand in brief what a personal brand encompasses, its significance, and how it helps an entrepreneur in business. All right, let’s start….. What Is A Personal Brand Or Personal Branding For Professionals and Entrepreneurs? For some professionals and entrepreneurs, the concept of “personal branding” does not sit well. They have many misconceptions. But, mostly revolving around one question – How Do I Define My Personal Brand? Also Read: How to Successfully Build Your Personal Brand? Your Personal Brand alludes to how you promote yourself. It is the expertise, personality, and experience that you want everybody else to see about you. It can be an amalgamation of how the media portrays you, the idea people get from the data they find about you online, and how they perceive you IRL (In Real Life). You can utilize your personal branding to stand out from others. However, you need to remember that having a personal brand and a reputation does not mean the same. Both are two completely different things. To clear your doubts, let’s know what’s the difference between them are: A personal brand Is something that is self-defined. It’s how you dress and act. It’s what you broadcast to the world via social media Is basically, what you speak about yourself A reputation Is an opinion about someone else, arrived at as an appraisal and outcome of the evaluation Is what others speak about you Hope you now have an idea with reference to – What’s a Personal Brand? Why Is Personal Branding For Entrepreneurs So Important In 2021? The COVID-19 pandemic has challenged and changed the way business works, possibly forever. But one thing that hasn’t changed for most entrepreneurs and Top Entrepreneurs is the importance of how the clients and potential clients view your achievements, your personality, your approach, and the quality of your work. Also Read: Want to Find More Clients? | Focus on these 4 Vital Tips to Brand Yourself Your personal brand (the sum of the above and additional factors) remains as important as ever, as it is the ultimate source of your belief or trust. Therefore, it is imperative to understand how to release its full potential. There are several other significant functions personal branding carries out. They are: Builds Credibility Showcases Your Specialties Connects with Your Target Audience Supports a Corporate Brand Need the Best Way To Brand Yourself? We help you to brand your identity digitally within a span of 2 days at an affordable price via our effective Personal Branding Services at YourProfileCard today!!! How does personal branding help an entrepreneur in business? Personal Branding In Business not only assists an entrepreneur to showcase themselves as an authority in their field, get them featured in online but also enables them to build a community. In addition to it here are the other pros that personal brands provide entrepreneurs within a business: Differentiate products in saturated markets Build credibility for raising capital Gain more traction in the press So, how do you go about Creating A Personal Brand Identity That’s Outstanding? Here are the 3 tips a Self Employed Entrepreneur needs to consider and execute during building a personal brand and its identity: Tip 1: Know why you’re building a personal brand Okay, so it’s clear that you want a personal brand if you need to be successful. But how precisely is it going to assist you? What are your set reasons for wanting to craft a strong brand? Getting clear about what you’re trying to accomplish with your brand will help you map out the steps to arrive there. Tip 2: Find your brand story and craft your brand framework Before you begin telling your story, you need to work out what that story will be. What do you want to be recognized for? What will make you unique against your competition? It’s vital that you develop an in-depth understanding of your Personal Brand Identity and Brand Personality. A personal brand framework, or story, consists of a number of key elements like Brand purpose, Core values, Strengths, Skills (Example: Soft & Hard Skills For Entrepreneurs), and Tangible brand elements. Tip 3: Share your brand story with the world Now that you know what your story will be, you can begin bringing your new story to life. But it’s not just about what you speak, it’s how you speak it. Be certain to create a captivating look and feel and utilize a constant brand voice on any platform you’re active on along with your actions and words – that’s what going to communicate your personality and craft a thorough image of who you are. Also Read: How to build your Personal Brand on Social Media Takeaway (Five Must-Follow Personal Branding Guidelines For Entrepreneurs) Crafting a personal brand is a bit more complex than crafting a corporate brand. Although, whether we like it or not, we are constantly being judged by people …

Personal Branding: The Why & How For Budding Entrepreneurs Read More »